BENTONVILLE, ARK (AP) - Some Wal-Mart
customers soon will be able to sample a new discount
item-Wal-Mart's own brand of wine. The world's largest retail
chain is teaming up with E&J Gallo Winery of Modesto, Calif.,
to produce the spirits at an affordable price; in the $6-8
range. While wine connoisseurs may not be inclined to throw a
bottle of Wal-Mart brand wine into their shopping carts, there
is a market for inexpensive wine, said Kathy Micken, professor
of marketing at Roger Williams University in Bristol, R.I. She
said: "The right name is important." So, with that in mind,
here are the top 12 suggested names for Wal-Mart Wine:
